internet strategy and consulting - internet strategy is more than just developing a website, it’s developing a formidable business plan that translates technology back to the bottom line. We investigate measurement outcomes to determine the most appropriate online strategies to reach those goals. Whether internet mechanisms are used to build brand identity, build customer loyalty, drive and expand sales or simply distribute information, we strive to create a true anticipation of our customer’s needs and understanding of their full potential.
. business strategy
. performance analysis
. competitive intelligence
web analytics and online metrics - unique to the industry, our customized, comprehensive web analytics reporting competes as the most robust analytics enterprise solution available. We possess the unprecedented ability to track revenue data from the originating source, search keyphrase, email, banner ad, etc., through the final conversion process including any potential drop off points. The effectiveness of your internet initiatives are measured by more than simply hits and page views. True performance is measured by how well those initiatives align with your overall marketing and performance goals. ddsa partners helps our clients understand and profit from the internet economy with our revolutionary measurement intelligence service. By linking audience usage patterns with campaign response and conversion we provide our clients with the widest range of reports available in the industry today. Our comprehensive web analytics software gives you ongoing insight into the success of your initiatives and allows you to continually monitor and measure progress against brand objectives and make meaningful adjustments to your strategy. We track real-time digital behavior and purchase patterns measuring customers representing over 85% of the worlds online population.
- campaign performance
- content effectiveness
- search engine results
- navigational analysis
- audience segmentation
customer relationship marketing – in today’s expanding marketplace and ever-changing landscape of technology, engaging an “attention-challenged” customer can be an ambitious goal. As a result, simplicity is the cornerstone of our online marketing philosophy. This means identifying the right role of the online channel as an integrated component of the larger marketing mix, executing the program in a disciplined manner, and focusing on reaching the appropriate returns we project our campaigns to deliver.
. marketing strategy (traditional and internet)
. online media placement
. email marketing
. search engine strategy
