solutions

web analytics and online metrics - unique to the hotel industry, our customized, comprehensive web analytics is the most robust analytics solution available for marketers looking to increase revenue performance through multiple channels and online customer touch points. We possess the unprecedented ability to track revenue and campaign data from the originating source, search keyphrase, email, social media, banner ad, etc., through the final conversion process including entry and exit pages. In addition our software is programmed to allow marketers the option of historically reanalyzing previously tracked data to compare past and current success. By linking audience usage patterns with campaign response and conversion we provide our clients with the widest range of reports available in the industry today.

The DDSA Web Analytics difference...

• Integrates into and supported by the booking engine technology platform, at no additional programming or setup cost
  
• Provides peace of mind by a data backup guarantee and a secure online archive of historic report data
  
• Features packages of comprehensive, highly customized revenue reports prepared for hoteliers by hoteliers
  
• Offers 24/7 support with same-business-day response time via three channels (phone, email and portal "help-ticket") at no cost
  
• Retrieves advertising campaign revenue data through programming. (DDSA Analytics provides the code to the hotel e-commerce contact or is able to add the code on behalf of the hotel to the client hotel's website. The result is comprehensive campaign reporting and analysis with advanced level drill-down at an enterprise level.)
  
• Includes all product enhancements, and data translation, as well as industry intelligence and market trends, and are passed on directly to your hotel at no cost
  
• Analyzes historical data against newly created reports through innovative technologies, at no additional cost
  
• Presents data in reports based on individual page views, regardless of the volume or time period viewed, which ensures that he information you review is a true reflection of your traffic

internet strategy and consulting - internet strategy is more than just developing a website, it’s developing a formidable business plan that translates technology back to the bottom line. We investigate measurement outcomes to determine the most appropriate online strategies to reach those goals. Whether internet mechanisms are used to build brand identity, build customer loyalty, drive and expand sales or simply distribute information, we strive to create a true anticipation of our customer’s needs and understanding of their full potential.

• business strategy
  
• performance analysis
  
• competitive intelligence

customer relationship marketing – in today’s expanding marketplace and ever-changing landscape of technology, engaging an “attention-challenged” customer can be an ambitious goal. As a result, simplicity is the cornerstone of our online marketing philosophy. This means identifying the right role of the online channel as an integrated component of the larger marketing mix, executing the program in a disciplined manner, and focusing on reaching the appropriate returns we project our campaigns to deliver.

• marketing strategy (traditional and internet)
  
• online media placement
  
• email marketing
  
• search engine strategy